Have you ever wondered what AI can actually do to improve the ROI of your advertising campaigns? Come see for yourself, as we showcase how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand, and see if you can trick our algorithms. What does AI in advertising do? What are different applications of AI in advertising?

Bots will become the next version of mobile apps, creating the emotional connection between brands and consumers through artificial intelligence (AI) and search, according to Ryan Gavin, GM at Microsoft for search, cloud and content. During Advertising Week, Gavin told Search Marketing Daily that bots will replace mobile applications. The conversations on bots will occur more often and will become the new app for brands; and natural language will become the use interface, he said. Microsoft this week announced a new group that will help accelerate the use of AI. About 500 computer scientists and engineers will support the team and will include Microsoft Research along with the company's Information Platform Group, Bing and Cortana -- natural language processing -- product groups, along with its Ambient Computing and Robotics teams.